Managing Director, Joseph Buccheri was honoured to have participated in the second Alibaba Dream Trip to Alibaba’s Headquarter in Hangzhou on 6-9 August run by ISynergi. IMPEX were the only law firm to have particpated together with the Victorian Chamber of Commerce and 12 Australian companies ranging from healthcare, high-tech, coffee and Food and Beverage industries joined the trip and explored export opportunities through Alibaba’s platforms together.
The Alibaba Dream Trip is an intensive training course for senior executives and business owners to understand how Alibaba and e-commerce as the game changer helps SMEs to develop into international trade and step into the China market.
The 4-day-3-night trip consisted of abundant analysis and insights into China market and e-commerce industry, including e-commerce development in China, Alibaba’s organizational culture, B2B and B2C platforms under Alibaba’s ecosystem and case studies. The highlights in the Dream Trip such as communicating with successful e-businessmen enriched and impressed Australian business owners with first-hand knowledge and market intelligence, which provided benchmark and confidence for them to emerge into the Chinese growing e-commerce business by adopting Alibaba platforms.
In addition to the study of e-commerce, attendees were also invited to Alibaba Founder and Executive Chairman Jack Ma’s Private Host House, to visit the many tourism attractions in Hangzhou and to try the local food, which brought more local experience, hospitality and cultural understanding for the Australian attendees to get prepared for China market entry strategies.
Alibaba proverb says: “If you want to go fast, go alone. If you want to go far, go together.”